Commuting to work, grocery shopping, sur ng the Web or navigating a smartphone, we are bombarded by words of every shape, size and arrangement. INTRODUCTION Communications technology permeates our society. Readability Designing With WordsĪn Interview With Holly Tienken Word Gallery Chapter Four: SENTENCE Word Spacing Leading Alignment Line Length Punctuation Designing With SentencesĪn Interview With Jessica Hische Sentence Gallery Chapter Five: PARAGRAPH Visual Tone Varying Sizes Initial Caps Complementary Type Pairs Type Issues Designing With Paragraphs An Interview With Amanda Geisinger Paragraph Gallery Chapter Six: PAGE Layout, Design and Communication Gestalt Theory Relationships Grid Visual Concept Designing With Pages An Interview With Steven Brower Page Gallery Chapter Seven: SCREEN Going DigitalĮlectronic Media Layout Effective Typography Designing for ScreenĪn Interview With Jason Santa Maria Screen Gallery Appendix: The Evolution of Type Hierarchy in Interactive Design’s Transformation to Traditional Media Glossary MASTERING TYPE The Essential Guide to Typography FOR PRINT AND WEB DESIGN Denise BoslerĬONTENTS Introduction Chapter One: HISTORY In the Beginning There Was Communication Birth of the Modern Written Language Uses of Type Type and Art Type Moving Forward Modern Type Design The Next Frontier Chapter Two: LETTER Serif and Sans Serif Parts of a Character Classifications of Letterforms Type Styles Typeface Design Designing With Letters An Interview With Ken Barber Letter Gallery Chapter Three: WORD Emotional Type Choosing the Right Typeface Kerning Tracking Ligatures Case Numbers Legibility vs. Layout, Design and Communication.Īn Interview With Steven Brower.Īn Interview With Jason Santa Maria.
In the Beginning There Was Communication.īirth of the Modern Written Language.Ĭlassifications of Letterforms.Īn Interview With Ken Barber.Ĭhoosing the Right Typeface.Īn Interview With Holly Tienken.Īn Interview With Jessica Hische.Īn Interview With Amanda Geisinger.
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